Listan GmbH Appoints New CEO to Lead the Company
Glinde, April 04, 2023 - Aaron Licht is appointed the new CEO of Listan GmbH to develop the company into one of the top 3 global high performance computer components brands
The new CEO, Aaron Licht (41) has worked very closely with Listan GmbH since the company was originally founded, supporting Listan’s global communications effort. Over this period, Licht's PR agency technikPR became one of the top global PR agencies specializing in IT and consumer electronics. Licht resigned from technikPR in 2022 to take over the CSMO role and coordinate the marketing and sales activities at Listan GmbH.
Experience and Execution
Aaron Licht has great knowledge and a deep understanding of the industry and is also very familiar with Listan’s history and values. He brings extensive expertise as well as experience developing and executing critical business processes, which will be very beneficial to Listan GmbH.
Licht will be supported in his new role by an experienced and proven management team: Oleg Ushkats, co-founder of be quiet!, Listan’s largest division, will continue to drive product conception and product development as CTO, an essential part of the company. Andreas Groneberg, who has been with the company for several years as COO, will assist Licht in the areas of procurement and operations.
Building a strong C-level team has also been the focus of Licht's preparations over the last few months. "I am really looking forward to continuing the success story of Listan GmbH together with a competent and committed team. This company, its brands and products are particularly close to me and have been my passion for so many years," explains Aaron Licht. "I am grateful for having been able to accompany the company for so long and even more so for the trust that has now been placed in me with my appointment as CEO."
Continuity and Development
With its be quiet!, Mountain and Xilence brands, Listan GmbH is one of the most successful suppliers of high performance hardware components and a market leader in the German-speaking regions for computer power supplies and PC cases. "In the coming years, I would like to greatly expand the incredible potential of our products and brands. We are starting the next chapter in the success story of Listan GmbH," Licht announced. One major focus will be the expansion of the North American business operation - an important initiative to reach Listan's goal of becoming one of the top 3 high end computer hardware components manufacturers worldwide.
"I am delighted to be part of a new, highly motivated and dynamic management team. I can rightly say that we have now bundled all the competencies we need to achieve our goals. The positive energy that is filling the company right now, shows me that the changes are being very well received," expressed the company co-founder Oleg Ushkats, CTO.
With the appointment of Aaron Licht as CEO, Listan GmbH is setting the course for global growth, an important step in positioning the brand for the future. By establishing an experienced C-level team, Aaron Licht had already secured expert support in all areas to execute his plans. For end customers and dealers, however, nothing will change; Listan GmbH will continue to manufacture and distribute high-quality products with its brands.